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& nbsp; & nbsp; & nbsp; [Chinese shoes Network - News Analysis] about the Nike and Adidas commercial narrative, there are too many two sports giants compete for consumers, market ideas. In this story, although Nike and Adidas or appear in pairs, but Nike has become the protagonist of the story, Adidas and he played an upstage marketing in China supporting the game. Thus, breaking the parity hypothesis, the story better read Nike goals The first 90 minutes game, Oscar foot poke the ball into. World Cup opening match, Brazil vs Croatia 3: 1 end. Beijing on June 13 morning, the whole world saw this Sao Paulo stadium war. I can not see the score was 22: 3. No matter which of 22 players appeared in a broadcast lens, you will see that the iconic "swishing fly hook" (swoosh) - Brazil and Croatia jerseys, shoes are from Nike. Field three-run referees wore Adidas clothes: As an official sponsor of the World Cup, Adidas billboards everywhere in the game, with the game ball and the referee clothes are also provided thereby. similar scene appears in the 18 days prior to the Chinese. May 26, Super carried out before the World Cup final round. The first five minutes after the start of the game, Beijing Guoan Zhang Zhe rare players left foot shot into the first ball. After 35 minutes, Guangzhou Hengda Elkeson right foot shot into the second and final night of a ball. The final game in a 1: 1 end. Elkeson Nike signing players, shoes and other services provided by the latter and cooperation. Zhang Zhe rare signed Adidas. As the world's largest sportswear manufacturer Nike determination to enter the Chinese football market has not been affected by this reality countries have repeatedly missed the World Cup. Beginning in 2009, Nike became the Super Sponsor, provided the league with the ball, and to provide equipment for the Super 16 clubs. In addition, Nike also Elkeson effectiveness of Hengda club for more sponsorship. But Nike has not satisfied most fans around the world in this country only serve as a pro. This month, the World Cup is to stimulate this market of great potential of a good time - whether it is football fans excited desire for the product, or the curious spectator sport itself. Although the Chinese non-participating countries, but this did not affect the enthusiasm of the people of the concept of race. According to FIFA data, two days after the World Cup in South Africa, the number of Chinese at home watching the World Cup is the world's most. And at the end of the 2013 second leg Hengda AFC, AFC According to statistics, a total of nearly 120 million Chinese spectators, including through the CCTV watch live audience of 6819 people, a record in addition to the World Cup and Olympic soccer tournament near 10 years of Chinese football live event viewing the most records. "We often say that the court's story, now to begin to tell the story of the field under." Sima Pei Nike vice president of Greater China Marketing (Simon Pestridge), "said the Chinese market is different from that football product consumption those few people who play less. We want more people to participate in football in the past, to create this atmosphere. " In China storytelling Like last winter, "ran to understand" campaign, Nike, the elderly, children, female students, office workers all pull into running a family; now, 19,000 kilometers away from the World Cup, the main battlefield of China, Nike hopes even for those Football is only a little concept of who can also be attracted to the sport in the past. "is not an official sponsor of little impact on us," senior communications director HuangXiangYan Nike Greater China said, "is that we are good at telling stories." In the United States 40 years ago, Nike began to tell the story of running. Now, it wants to tell the story of football in China - with Sima Pei's words,. "With most consumer convincing way to tell our story" Two months ago, sitting in Madrid, Spain, a city with a 380-year-old king palace on the third floor, Nike CEO Mark? Parker claims, "Today, Nike is the brand leader in the field of football." Nike invite 250 correspondents around the world here, in order to see the new Nike football shoes. This is the first Nike to make such a public statement - the whole world knows that Nike is the unofficial World Cup sponsor, but few people think that by the 1970s the company started selling running shoes in Japan would want in football On more than Adidas. Nike Palace will be transformed into a small space on the second floor of a gymnasium bleachers, seats and no seat painted cement bleachers similar color. Headsets for simultaneous interpretation placed on each seat, offered in English, Spanish, Portuguese, Japanese and Chinese. After the lights dimmed to start playing this year for the World Cup made ad "fight on all" (Risk Everything) on ??the screen: a group of children to compete for venues open play, then one by one they become professional players --C Ronaldo, Rooney, inside Mal ...... they play in the world's major important game, finally, they may being in the World Cup (the film did not mention). Last minute, the boy pushed onto the field C Luo penalty kick, assume responsibility for the key moments. the end of 2013, Nike began the idea of ??the 2014 Brazil World Cup slogan, during which tried other expression, such as "Dare To", but later chose the "Risk Everything". "We have Cheap foamposites for sale been thinking about how to better carry a message to young people, whether through electronic platforms, or future through retail channels and product, 'Risk Everything' is the perfect word." Global CEO Trevor Nike brand? Edwards said. Edwards, 50, joined Nike in 1992, responsible for regional marketing. Nike employees will use some large word abstract emphasis on "risk on everything," meaning the slogan, such as "inspiring," "realize their dreams" and so on. But the most impressive sentence spoken by Edwards with some European accent: "'Write the future' look ...... conservative, 'fight on all' bolder, that ...... you have to try to enter a ball, no matter how bad. " "Write the Future" was launched in South Africa World Cup Nike slogan. That year, China did not even write in the next World Cup. But "trying to score a goal, no matter how bad," How much of this sentence make this country want to kick and kick the kids a little bit afraid to force (the effect as "Do not worry, try to kick a ball, then bad not bad national team "). Nike China did not mind writing the future in the World Cup, it is also associated with the use of the World Cup on the consumer market this happen. "China and other markets that need compared to." Sima said Pei. Nike opinion, this global promotion, no advertising to some extent, a Chinese player is tailored for the Chinese market. "China's young people have a lot of pressure in their daily lives, and we hope to inspire them in such a way that the instantaneous pressure but also the courage to try." Sima said Pei. Sima Pei was in the Nike US, UK and Australia to work, he even thought that this slogan also meet the current business environment in China, "Chinese market is very intense competition." So, the "risk on everything" depicts the moment how many young people in the business world walk way. The Nielsen Company for 90 from tier cities in China after a year-long follow-up study after the release of "lifestyle and values ??after 90 research report," that the group wants to "unique" and "independence", a strong sense of self ; they understand not only enjoy, but also know how to practice and hard work, and we will continue in this process, "the pursuit of self", the release of personality. "Nike's slogan in China is very appropriate," sports website ESPN Strategic Marketing Director Zou You evaluate "its position is young, young love out of place." Adidas launched the World Cup slogan is "into the imperial or defeated Kou" (all in or nothing). "A team may have a better person, a country may have better players, but must let the players form a team to work as a team to fight, so that it can win. So we slogan is we work together to defeat the imperial or bandits. "On May 19 on the World Cup Adidas marketing media group visit, Vice President of Adidas Greater China Market Meng diffuse this book describes the Adidas World Cup advertising themes. This year's advertising Nike and Adidas World Cup 2006 advertising "Jose +10" somewhat similar. Adidas ad, two children playing in the dirt for his team to pick players when they called David Beckham, Zinedine Zidane and other star names, they all have appeared. However, Nike has put in more joking film components, such as C Luo girlfriend kiss, and suddenly turned Hulk goalkeeper. Even so, the two companies deliver information are not the same. "Jose +10" is still the most common interpretation of teamwork, for example, "any one of the great players in football also need assistance 10 companions." Nike willing to believe that the spirit of adventure full of personal characteristics, "the last moment should believe in yourself, the courage to try, to take responsibility." HuangXiangYan said. Nike eyes, and advertising with the launch of the white skull image is a good bridge associated with China consumers. Several Nike executives worried when they hear about this image will not welcome the Chinese market issue, laughed. "We never had to worry about, of course, we are also done research China, it (the skull) are very popular." Edwards said. "We very much hope that resonate with young and China," said this he was sitting in that room Nike national team jersey to show 10 open house, pointing diagonally across the wall posters, black and white ( Risk Everything), the middle of the skull with a hook on the forehead. Sima Pei think this image conveys well the Nike to express the spirit of adventure, "the skull is interesting in itself is a good story." Beyond Adidas In the football world, the Nike itself at risk. "Attack" is the company sponsoring the Brazilian national team since 1996 after the latter learning style. Adidas is one of FIFA's six global partners. According to Associated Press reports, this year the World Cup sponsors contributed $ 1.4 billion to FIFA. Sponsored minimum threshold level of $ 20 million, to become a global partner (first layer sponsor) to contribute at least $ 120 million. Nike World Cup does not belong to any one of three sponsors of this year a total of 20 companies. But in 32, Nike sponsored 10 national team, the number more than ever, ??????? more than one. had to catch up with Adidas, Nike targeted are today the only rival pulled into another costly game: to see who can sponsor as many top teams and players. Nike-sponsored Brazil, Portugal and C Luo; Adidas sponsored the Spanish, German and Messi. Repucom sports Cheap jordans online marketing research firm released a top ten world's most commercial appeal of football star list shows, six of whom signed Nike, Adidas signed only three. In the May launch of the Adidas World Cup advertising the film, in addition to Macy's, the other three main characters German player Bastian Schweinsteiger, Uruguay players Soares Alves and the Brazilian players are not among the list. 2014 has just crowned "World Footballer of the" C-Lo list ranked first, second Argentine Messi. About 84 percent of global respondents said they knew the names of C Luo, who helped Real Madrid striker Nike sold more than one million shirts in 2013. In addition, although Adidas is an official sponsor of the German team, but a lot of the team's players wearing Nike sneakers - - May Germany's game against Poland, the German team nine starters wearing Nike shoes. consecutive days, Nike, the generator placed outside the old royal palace in Madrid, in the partial destruction of the palace have set the stage. Third floor ceiling hem stood 21 World Cup jersey mannequin dressed planes, display were 10 national team's home and away jerseys, Brazil shows a more. Further away, like a crystal chandelier hanging down from the roof like 157 yellow-green and orange soccer shoes. In 1971, Nike launched the first soccer shoes, but because of this shoe can not adapt to wet weather, and soon disappeared from public view - Thereafter, Nike is more to running shoes, basketball shoes and tennis shoes, known to the public . Until 1994, Nike signed with the Brazilian Football Confederation, was officially entered the football field. Adidas since 1970 is FIFA's sponsors, will continue in that capacity until 2030. For Nike, non-sponsors of identity does not matter - not to mention the "World Cup" these three words, it's advertising and marketing activities also reminiscent of a major tournament around the world. According to Nielsen's survey, in 2010, a month before the World Cup kick, related discussions focus on the network almost a third of Nike, Adidas twice. In 2008, the "vulgar movie" director Guy? Ritchie directed a Nike ad. This micro-film titled "trained under a brilliant," the story of a young athlete how to become Arsenal player's story from the Netherlands regional league players. Ad did not appear positive face of the young athlete, you see only C Ronaldo and Manchester United's Wayne? Wayne Rooney bolted through, or large burst foul language. The young players training to spit, constantly replace his girlfriend, but he played better and better, and gradually won recognition, and finally he represented the Dutch team into the "arena", to participate in "the world's biggest tournament." Nike and Adidas have sponsored for the players and the team, but Nike's dependence on the real world smaller. Adidas is more like a shoemaker, Nike "is not so much a sports apparel company, as it is a marketing company," sports consulting firm key way general manager Zhang Qing said. Nike opinion, the present results more telling than rely on fortune. According to the data provided in the 2013 fiscal year, Nike's sales in the football category of $ 2 billion (in 1994 the figure was 40 million US dollars), more than Adidas. Adidas claimed that "not convenient" for publication provide similar data, the company's CEO Herbert? Heiner (Herbert Hainer) publicly expressed most often is that "in 2014 we expect to achieve sales of 2 billion worldwide euros (about 2.7 billion US dollars). " In Western Europe the main battlefield of Adidas, Nike and German veteran of the gap is gradually narrowing. According to the survey results of the market research firm Euromonitor International (Euromonitor) published, in 2012, Nike's share of the Western European market was 12.4%, accounted for 13.2 percent of Adidas. The company reported a total sales in Western Europe the first half of fiscal year 2014 rose 11 percent, Nike, Adidas in the third quarter fell 6%. In a non-World Cup participating countries China, according to Euromonitor International survey, 2013 Nike market share of 12.1%, continues to lead the Adidas (11.2%). China is Nike, after the United States and Western Europe's third-largest market, Adidas sales area ranked fifth. Nike World Cup is neither the main battlefield, nor is China's main battlefield, but for Nike, China must compete for the main battlefield. grab young to enter the football field just 20 years, Nike hopes to "attack" the character is passed to the Chinese young people. Here, it's the World Cup marketing slogan can point to places outside of football. Despite that support four minutes long ad plays on Youku has more than 1 million, more than 72 million on YouTube, but Nike think the real contest is more important than video preheating. "There is a real possibility if the game, 'fight on all' concept landing in China is higher." HuangXiangYan said. HuangXiangYan work ten years at Nike, in her view, the key is to arouse the enthusiasm of young people in China. "Chinese children more conservative, even if pressure is not everyone can rally. We want to create a situation so that they are willing to fight for their chance." Nike will be placed in the context of the excitation attack 27 meters long, 14 meters wide venue, this is not a regular football game to the site area (105 meters long, 68 meters wide) 1/18. Promote competition system in China t Cheap air jordans for sale o four pairs of four main, there are five-on-five. Nike does not care field is artificial turf or concrete, "even in the supermarkets are," Sima said Pei. Nike attention when setting this game two points, one with what rules of the game to pass "fight on everything", and second, how to get rid of the football field will restrict competition experience to pass out. This is called "fight who wins" the competition rules, a team of the first ball, the other team a penalty the next person, the decision is a victory which team into the second ball. "Even if I only have three people, you four individuals, I still might win. Is not to let the children give up, this game will make children more aggressive manner." HuangXiangYan said. Sima Pei opinion, such a rule makes contestants have a "120 percent of the offensive desire." Most of the time the interview Nike, mostly first word no matter what the problem is, I heard that innovation, "fight who wins," in their view too. Taking into account similar small-scale tournament competition system has been popular in Europe, Nike made like a "micro-innovation" - Internet applications and user experience similar to identify young heart that point. Although the overall Nike this World Cup campaign is divided into three progressive stages, but "fight who wins," creativity and "risk on everything" is simultaneously started. "Core message is to take risks, this concept finally decomposed into two phrases." Edwards said, "'spell wins' as a game very long existed, and we put it refined into a concept, people will be more interested. "This is similar to product packaging. Even a team game, so the competition system is to encourage individuals to take risks. "Nike is a typical American brands, more emphasis on individual heroism." Zhang commented. Sima Pei expression is very direct, "We've been changing the methods on the market, and now we hope to allow consumers to participate in football from a personal level." In early 2012, IWOM CIC research and consulting firm released data report entitled "What young Chinese consumers prefer", in the "value of life" column, noted Chinese youth want a "dream & amp ; desire, courage, lifestyle. " The role of the media are "lifestyle guidelines to encourage personalized, individual property." Later that year, McKinsey released a report, China's young consumers are more emotional. Report mentions that "by 2020, China's annual income of over 106,000 yuan of the number of mainstream consumer base will reach 400 million ...... These new consumers are more self-indulgent, the importance of personal enjoyment, and have brand loyalty." similar to "fight who wins" competition and past activities are running Nike tried to cultivate brand loyalty measures. 2008 Olympics to let the Chinese sports industry broke out after the major sports brands have suffered stock winter, six years later still not complete remission. "Just last year, for the entire sports brand market, are very difficult year." HuangXiangYan 2014, he said in an interview. Nike and dealers are still in process inventory problems together. For all types of running activities such as why you want to organize, "Sanlitun night run," and so on, by the end of 2013, Nike aspects of interpretation is "now the breadth of China's sports industry has reached a certain size, we need to do now is depth or a category said a campaign, Chinese consumers to understand how much? " Adidas hopes to catch the crowd during the World Cup fans. Meng said the book Man Adidas fans passion for the game will be extended to marketing. "We will hold the consumer market ...... interactive activities in key cities, we will organize a number of bars to watch the World Cup, the fans provide a further support their favorite team place." He wrote in an e-mail back in. Like Nike, which is also a video released after the landing of activity, but is another path "ground gas", and for other people. Beijing, Shanghai, Guangzhou has launched the "fight who wins," opinion leaders leagues, until next month after the World Cup, the game will be open to the general football fans. "Fight wins," the rules of the game allows children who do not know to play football, to some extent also took the opportunity to send a message Nike - hope young people can re-recognize the brand. Social Marketing "We wanted to be able to make a start social functions appear together inside this game." HuangXiangYan said. From June 1 start, including C Ronaldo, Neymar, Rooney, Ibrahimovic, etc., Nike signed a succession of stars through their own Twitter account released about 15 seconds in length animated video, the star himself is the protagonist. June 10, which is called "the ultimate showdown" a complete animated movie this year as Nike World Cup marketing, advertising trilogy finale public. Nike felt "did not buy a lot of the media to put this film" means that the company on social media and consumers have a better understanding of the interaction. Nike in the past set off a large part of the running tide reason is that it creates an App Nike + running community, runners can be shared between mileage, mood, runners can also rank each other. Running has become a social way, and thus became one of many Chinese young people's lifestyles. Nike has said that recent market activity the company invested in social media significantly increased costs. Although the propo cheap air jordans rtion compared to television and print media is not large, but the company put the focus of media strategy obviously shift. Now, when asked about the World Cup again how much social media marketing investment accounted for when HuangXiangYan said: "The proportion of money invested does not fully reflect the company's strategy; this time we chose the athletes personal social accounts on publishing platform . " During the World Cup, based on the animated video, Nike will give some of the young men involved in the production of special interactive video. Nike's logic is this: When you receive Neymar or C Lo to your personal video, he called out your real name or social account name, you will not want to share out ? Nike have a guiding principle is "one to one", "how to make one of the objects surprised and pleased, that we want to spend more effort to do." HuangXiangYan said. Nike seems, the World Cup four years ago, marketing, media transmission; now they can take advantage of a more personal way to interact with the media and communication with consumers. The second is social media (46%). American Pew Internet & amp; American Life Project study of network behavior is noted, the "Net Generation," said Generation Y prefer other recreational and social activities on the network; in contrast, X generation (33-44 years old) Preference information, online shopping and other acts. According to iResearch data estimates, this year there will be nearly 530 million Chinese people are concerned about Brazil's World Cup through the network channels. Nike after social "innovation" second mention of the word love. Mark? Parker said Nike have contact with the 200 million people on social media. "We have always insisted on a two-way dialogue, both for consumers and from consumers to receive feedback." But four years ago, like in China market to do social marketing is much more difficult than today. Although Facebook and Twitter were founded in 2004 and 2006, but Chinese consumers are more frequently used Weibo until August 2009 was opened. Weibo user interaction and the rise of mass marketing are the thing after the World Cup in South Africa. "Consumers around the world over the past four years, tremendous changes have taken place, but there is not a shift in place of China is so big, especially for social media keen." Sima Pei surprised at the enthusiasm of the young Chinese social tools. Time interaction with the brand under younger generation online social spending more and more time means fewer lines. Nike released its own video to create a social atmosphere of football, small football experience much so that some young people away from Rio's football atmosphere, and if by social sharing, the spread of the atmosphere, the sense that young people create their own a greater atmosphere. This is Nike's first World Cup to do marketing in China hope to achieve the purpose of market - consumers actively participate in brand awareness. Man Meng book also stressed that this is adidas since since the last World Cup, the biggest World Cup campaign efforts in China. "Our investment in social media a huge amount of money, including QQ and micro-channel platform; we also attach great importance to the print media, because it is still very important, especially in its products ...... We will continue to leverage this outdoor billboards ...... secondary marketing activity can be said to be invested heavily, and we invest in all aspects of the budget are expanding. "He did not point out specific social media marketing, more mentioned the fans for the match comments and forwarding. Adidas Greater China have long established a special team responsible for social marketing; but in this World Cup began long ago, Adidas to include media people, social media practitioners and opinion leaders in the world of sport, including less 50 issued a "Adidas soccer questionnaire." A source close to Adidas sports marketing department staff said, these questionnaires showed public Adidas impression is not satisfactory. Questionnaire contains information such as "expect Adidas football microblogging how to use 'tone' Post microblogging" "expect Adidas football microblogging provide what content / service", including "Adidas football Weibo and other brands (options Nike) Weibo compared to how influential "...... This can be seen as Adidas identify target groups in the process. If you just know that "football enthusiasts" Such a somewhat vague groups, how a more personal social media services? The questionnaire was distributed seems a bit late. After all, the questionnaire has not yet been tallied, but social media projects for Adidas, during the World Cup and consumer interactive activities have been carried out in succession. Nike appears to be some way out, whether it is running, basketball, soccer or any other category, the company will say that the target population is young people. "Our target group has not changed in the past few years, has been young (late teen)." Sima said Pei. Who is the World Cup winner the impact of social media on sports products actually sold in the end how is still inconclusive. But Nike does not look very worried about this. As in the past "running as a way of life" implants the minds of consumers, like Nike care about is that the "risk on everything" is for those Chinese kids do not play some perception. "Whether I'm playing, or foamposites for cheap doing other things, will be subject to 'fight on all' inspiration. If so, sales will naturally come." HuangXiangYan said. The marketing around the World Cup, Nike seems to be a balance: In the past five years, Nike has been providing equipment for the Chinese most professional soccer player; now, they feel the need to create a football is not football people atmosphere, but be able to find those "off" and into the "field" a good time. Nike, consumers were divided into three categories, 1% of consumers in the sports elite, almost every exercise every day, but also have certain skills; 9% are common sports enthusiasts, have the skills, regular exercise; 90% is seldom exercise, is also in the eyes of potential consumer groups Nike. Regardless of which category of marketing activities, all in order to stimulate 99% of population (with the desire to participate in sports, of course, there is the desire to future purchases), World Cup marketing is running, "he ran to understand" and cross-category of "out of it" yes, earlier, of basketball, "give me the ball" and "Basketball never put out" all ...... these events because Nike to let consumers and brand relevance. "Today's consumers have much choice, want to win they will allow them to produce true feelings, let them feel and brand-related," Mark? Parker said, "This is what we want to continue strengthening." May 19, Nike pasture land in Beijing released the latest soccer shoes. In the northeast outskirts of Beijing this arts district, Sima Pei to more than 100 Chinese media about the former orange-red Mercurial Superfly-- half a month, the same pair of shoes from the C Lo in the transformation of the palace of King T stage to show . Parker's eyes, which is involved in the World Cup Nike in another way. "We hope that through their own way to participate in the World Cup, instead of through the information we pass, is through the creation of our products." How much C Luo also convey additional information Nike. The height of 185 cm Portuguese day in less than 10 meters long T stage back and forth symbolically Britain a few balls. Most people are impressed by his hair: hair spray effect is very perfect. Coupled with impeccable hair crimson jersey, C Lo is not so much an athlete, rather more like a star. Nike also really trying to acquire any professional football life of the color. "We are in the sales and social media will use a similar approach," Sima Pei said, "especially the Chinese market football products, will be more breath of life." fashion and sports are all sports brand in China face a choice. 2013, the proportion of sales Adidas "sports performance" in China and "Sport & Style" two products was 80% and 20%, but the company has been represented in the fashion direction to explore. For Nike, whether it is a marathon or major events like the World Cup, it will emphasize his "movement" property, but never forget the bright lines of those products in a little mention fashion elements and design sense. Nike has always been reluctant to disclose the Chinese football market category of business sales, the company said growth in the past few years may not be so fast to imagine the outside world. It does not matter. The purchase is the ultimate behavior, similar to the game "into the imperial bandits or defeated." But for Chinese youth, "into the imperial or defeated bandits" is not important, "fight on everything," enough. Brazil, Germany, Portugal, Spain, Argentina are favorites to win the World Cup, of which there are two sponsored by Nike, three sponsored by Adidas. Regardless of the final is not sponsored by Adidas team won, the company's earnings during the World Cup will not be too bad. Hainer said before the game, during the World Cup, Adidas sold football World Cup will exceed the number of shirts sold roughly the same. Nike do not even care about. King Palace on the third floor cabin inside, an old wooden showcase in place of Brazilian Ronaldo photos. He helped the team win the match against Brazil at the 2002 World Cup finals in Germany. Beneath stood in this game he wore Nike Mercurial soccer shoes and an autographed Nike soccer shabby. It looks like he is relying on the ball to win the game. But in fact, the 2002 World Cup match ball Adidas "flying fireball." 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Lanvin's design style is elegant and refined, the fashion industry has brought a surge precipitated profound cultural ideology. Lanvin 2013 spring and summer footwear new style along the order of a simple and elegant design, the same time, the extensive use of serpentine, metallic colors, scale patterns leather, filled with elegant and refined aesthetic style innovation.Scales grain leather high heels can cause a woman to its visual love. Black scales pattern showing a low-key sense of luxury, the ankle at the rough ring with a pair of high heels to bring some tough feeling.Simple vamps showing a luxurious texture. Lanvin has always been elegant and refined style reflected most vividly in the shoes, no bright colors, no extra pattern. Elegant style, is more concise, more elegant.High-saturation metallic colors and plain wood combine to create a unique feeling. The footwear has a strong sense of architectural design is quite eye-catching.The white boots performance of minimalist elegance and luxury, and at the same time, it is very easy to match clothes. The ankle at charming radian is an important symbol of the finest footwear.Three metal color thin line leather achievements pair of minimalist footwear, simple, comfortable. Box-heel design is very unique, it is people like.Sandals relatively diverse design, this flat shoes shoe foot post with black leather material, metal color at the front foot cross with a very simple fashion. Wooden soles showing a high-end texture.A variety of colors, scale patterns flat shoes, very wild, but casual and comfortable. In the spring and summer when you wear a dress, accompanied by such a pair of footwear, a very good choice.Reading philosophy 2013-12-08 23:50:50 Black Y-3 Qasa High: classic samurai aesthetics In the past year, outside the court in New York Fashion Week, pairs of black "Warrior" shoes by Tommy Ton and the Bill & nbsp; Cunningham's lens to capture, what kind of shoes to capture the sportsman and street shooting photography division of the "heart" --Y-3 Qasa & nbsp; High let this all settled. In fact, we first saw the Y-3 Qasa High in the 2013-14 New York Winter Fashion Week, Y-3 2013-14 autumn and winter fashion series, a similar conference will be held in dilapidated warehouse Hidenaga in poor aesthetics are reflected most vividly. The Y-3 Qasa High for the first time appeared in public before. Logo without deliberate attention, then greeted shoes will make people think this is the first time the design of Y-3, very high brand recognition, black shoes, a samurai-style shape, sophisticated leather toe seam system reflects the Yohji Yamamoto demanding to cut, but by the accumulation of black cloth shoes are made fully rendered texture and layering shoes. In addition, another highlight is that the soles of shoes, inspired by inspired by automobile tires, adidas early 1990s Tubular cushioning technology. Y-3 & nbsp; Qasa High superior for the perfect combination of technology and fashion it is. Yohji black philosophy Yohji Yamamoto's design philosophy in this double Qasa High body perfect interpretation, black, ribbon-cutting, poor aesthetics is the core part. For the ribbon-cutting, Yohji Yamamoto that there is no single stitch is meaningless, and Yamamoto piled up like beauty. For poor aesthetics, Yamamoto obviously been the core concepts of Japanese aesthetics wabi-sabi a profound impact. "When I first determined to be a fashion designer when I wore the tee and black trousers Rock'n'Roll, because I do not want to 'disturb' the human eye. Too bright colors will bother people, I am very confident in my dark world. I was obsessed to black from day one began, and this obsession will continue until the last day of my life. "This is Yohji Yamamoto launched in 2011 to commemorate the 10th anniversary of the establishment of the brand Y-3 movie "Yohji Yamamoto: This is my dream" as set forth in his black beloved cause. As early as in 2001, adidas has been identified black Yohji philosophy. 10 years, Yohji Yamamoto put his black soul and adidas original (Originals) spiritual melting pot, as the adidas brand in one of the most high-end product line, a perfect balance of fashion and sports. Jordan Flight Club '91 "Grape" exposure marketed Information 2013-12-08 23:02:04 mentioned in the classic Air Jordan shoes in the series "Grape" color presumably friends are not unfamiliar. Currently "Grape" color are arranged in a pair of Jordan Flight Club '91 body, and commercial information on the network exposure, like friends can look at. Jordan Flight Club '91 "Grape" Num: 555475-108 expected release date: 03/2013 New Balance 574 90s series exposure 2013-12-09 00:04:53 a month, such as sports brand New Balance will bring about our family's newest models New Balance 574 of evergreens. This time, the network exposed the upcoming debut of a 90s series next month, as the name implies, the series in the 1990s as a popular color design ideas, shoes shoes with full texture of suede and mesh fabric combination to build, with a total of three different color, next month will be the Western tradition of the holiday season, so each color are very cheerful holiday atmosphere. There is no exact launch date of this series, and interested friends will be able to look at. 400ml X The Remade joint custom models available information Nike Air Yeezy 2 2015-05-21 14:10:33 400ml creative brand well-known graffiti custom shoes with the United States team The Remade work together to create the 10 pairs of Nike Air Yeezy 2 shoes, overwhelmed by the two sides to "Dirty City" inspired the dark side of the city's use of black leather boots head, and a variety of lines combined with the use of leather, let the unusual texture, with golden details, demonstrating a low-key luxury, custom build shoebox let the perfect show theme, it learned shoe shoes will be in Deal 31 ??shop sale. & nbsp;From 2006 to 2016 Dwyane Wade never missed the all star lineup, and this really made a lot of fans disappointed. Even so, the flash is still the hearts of fans leading superstar, but Lining still offered him the All-Star version of the Wade road 5. This section with the symphony 3M reflective material combined with foot dorsal binding system composed of shoe body, bottom equipped with V type cutting 3D carbon fiber board, Bounse+ technology, Cushion shock rebound technology to create the perfect experience, finally with the luminous end show. 1.jpg (99.79 KB, download number: 10) download Lining Wade the 5 All Star 2017-2-19 10:39 upload 001IzPVqzy78TKH5yOJ59& amp; 690.jpeg (184.92 KB, download number: 9) download Lining Wade the 5 All Star 2017-2-19 10:38 upload 001IzPVqzy78TKFbTvNc7& amp; 690.jpeg (238.33 KB, download number: 6) download Lining Wade the 5 All Star 2017-2-19 10:38 upload 001IzPVqzy78TKFdBkYd0& amp; 690.jpeg (332.8 KB, download number: 8) download Lining Wade the 5 All Star 2017-2-19 10:38 upload 001IzPVqzy78TKFgszg0a& amp; 690.jpeg (153.51 KB, download number: 7) download Lining Wade the 5 All Star 2017-2-19 10:38 upload 001IzPVqzy78TKFiTOV31& amp; 690.jpeg (252.9 KB, download number: 8) download Lining Wade the 5 All Star 2017-2-19 10:38 upload 001IzPVqzy78TKGUnEx0d& amp; 60Reporters yesterday from the Fujian provincial footwear industry association was informed that the association is a foreign trade company for 4 million pairs of shoes (7 ~13 years old students, white, size S/M/L/XL, 1 million double) order, is currently looking for qualified member manufacturers cooperation production. According to the requirements, manufacturers should have a certain size, the number of purchase can digest the corresponding products and above, in a month to reporters yesterday learned from the Fujian provincial footwear industry association, the association of a foreign trade company for 4 million pairs of shoes (7 ~13 years old students, white, size S/M/L/XL, 1 million double) order, is currently looking for qualified member manufacturers cooperation production. According to the requirements, the manufacturer should have a certain size, you can digest the amount of the purchase of the corresponding products, and can deliver within a month. It is understood that, in order to facilitate the production cooperation between manufacturers, these 4 million pairs of shoes only require the production of the simplest and most convenient production style, that is, without any decoration, printing and accessories. Once a partnership is established, a 30% deposit will be provided to the cooperation provider. The intention of the association to remind, manufacturers can prepare samples and relevant information, and offer its own production capacity and other materials and Fujian footwear industry association, the specific details can view the Fujian footwear industry association website. (editor in chief: admin)was nicknamed Air Bai Suzhen Jordan 11 Low GS Frost White by Xiao Bian, and finally got more detailed pictures. The white burst leather shoes reflect the pearl luster on the surface. I wonder if it will be the hottest shoe at the foot of the goddess this summer It is reported that its listing date is May 20th, priced at $175. recently, Nike teamed up with Teng Yuan Hao will release Nike Air Max LD-Zero new color "Blue Moon"". . This shoe is made with navy navy blue, which is often used by Teng Yuan Hao, and the Swoosh on shoes is still blue. And then go with the classic all palm visible air cushion outsole. It is reported that the shoes will be on sale in May 4th, the sale price of 180 U. S. dollars.skateboard brand Vans's high-end branch Vans Vault in the fall of 2013 continue to Era LX as an outline to think, to create this new Suede & Camo series. This series of shoes are on the classic version of the model, the use of high-quality suede shoes were formed, collocation by a combination of two colors, the camouflage pattern into the tongue and lining, and hiking boots type metal lace and lace holes as details, white sulfide and equipped with Vans signs showing rubber. KENZO x Vans 2013 autumn winter joint footwear series Saucony Grid 9000 " Three Rivers" series comments on last article: KENZO x Vans 2013 autumn winter joint footwear series next: Saucony, Grid, 9000, ", Three, Rivers", series ? ? mentions AS 350, and you might feel strange, because that's one of the rarest shoe styles of Adidas Originals. Initially only in the Japanese exclusive sale, this pair of sneakers with AS Series on sale together in late 70s early 80s, but after that he "disappeared". In the spring and summer of 2016 quarter, Adidas Originals will be back in the SPEZIAL series, this pair of shoes is extremely rare, and will retain the shoe body structure of high-grade leather uppers, and punching, three black line marks and soup gold word Adidas 350 details. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! 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